In many ways, the creator Economy consists of people performing their dream job. It gives people a chance to specialize in their passion. A generation ago, you might have had to go to work in a traditional shop, office, or factory. At night you could come home and engage in your preferred leisure activity. You might have secretly hoped that you could become a professional in your favorite activity. Some actors, musicians, and sportspeople succeeded in their dreams. But most people simply played their games, engaged in their hobbies, or passively consumed content in their leisure time, unpaid, often losing a considerable sum of money to their leisure pursuits.
How many more people could make money from their passions? Who might have thought you could earn a living from sitting at home playing computer games, commentating as you make your moves. How many amateur writers could have anticipated that they could earn a revenue from their craft, or teenagers thought they could make money from making funny videos in their backyard? Two decades ago, a generation watched enthralled at the antics of the Jackass crew, unaware that their future sons and daughters could be sharing similar videos to larger audiences just by using their phones. (1) You might pursue your interest while still earning money! Well, if you’re that interested as to how, this information might be useful!
Since the late 2000s, we have witnessed the birth of platforms like YouTube, Instagram, iTunes, Spotify, and more recently Snapchat, Twitter, Medium, Twitch, TikTok, etc. Platforms potentially help creators get discovered and establish an audience by venturing heavily in their recommendation and curation algorithms — they solve the distribution problem for creators. No longer were creators at the mercy of large production sectors who decided what content to produce and who the audience could be. These platforms contributed to the progress of multi-channel networks like Maker and Fullscreen. They aggregated creators and equipped them with audience development tools before they were acquired for hundreds of millions, while new networks like Brat TV and Tastemade emerged.
The platforms also necessitated the creation of multimedia editing tools that potentially helped creators polish their content. But platforms don’t always have content contributors’ best interests in mind so the smart creators learn to cross-promote and diversify their presence on different apps to minimize “platform risk”. That way they’re not vulnerable to one platform’s decline, change in priorities, removal of features, or reduction in possibilities that could hurt them, which is known as “platform whiplash”. (2) The creator economy might be the key to establishing a wonderful job for creative individuals! Isn’t it phenomenal? To relieve your excitement, read this page!
Essentially, creators have to balance the distribution potential of certain platforms with the risk of becoming dependent on them and monetize by either earning a little off of each fan from mainstream content for a big audience or earning a lot off of deeper connections to a smaller set of fans through niche content. Elaborate your idea and keep reading with this entrancing site! Check the disclaimer on my profile and landing page