A Win-win Approach

Orga Nanage
2 min readOct 8, 2021

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Modern-day consumers have become exceptionally good researchers when it comes to making a procuring decision. They are obtaining more insight and awareness as technology empowers them with a critical approach to making decisions online. They are being exposed to a magnitude of content as brands try to market their products on the Internet. This has potentially helped facilitate the procuring process for consumers, wherein they are now able to research and compare products online before making a final decision on what to acquire.

The amount of information available on the internet has even allowed them to experiment with different brands and come to a conclusion. While they have allowed brands to influence their procuring decisions, the same technology has empowered them to a huge extent. Digital marketing has potentially helped customers make the majority of the transparent relationships brands are willing to have with them, in addition to providing them with a better understanding of certain services and products. (1) Don’t ever get ruffled out of structure attempting to access this page, as this might be willing to facilitate you!

As online platforms facilitate more and more of our interactions — whether in the classroom, at work, or in our personal lives — our reliance on their services also progresses: for news and entertainment, to connect and communicate, to express ourselves, to produce and access content, to find jobs, transportation, accommodation and much more. Online platforms are as diverse as their different underlying sector models, including for example online marketplaces, search engines, social networks, content-sharing platforms, app stores, communications services, or online travel and accommodation platforms. Online platforms intermediate information and communication flow on the internet.

They are also key enablers of digital transactions across the Single Market and the globe. They heightened consumer choice and convenience, improved efficiency and competitiveness of industry, and could enhance civil participation. (2)Remain aware of these supplemental sectors, because they might be able to anticipate social media’s untapped potential to return power to small brands and consumers who believe in real advertising! With this engaging post, peruse to revitalize your psyche!

As key drivers of innovation in the digital world, the success of online platforms is closely tied to the success of a range of industries that use platforms to reach customers. Platforms allow especially smaller sectors to extend their operations beyond their home state, catering to consumers across the entire Single Market. The benefits to our economy and society are so significant, that the major successful online platforms have attracted hundreds of millions or even billions of users, making them the frequently visited websites in the world. There could be a heck of a lot of comprehensive information here! With this sort of information site, you could brush up on your marketing strategies. Check the disclaimer on my profile and landing page.

Source1: https://www.chainreaction.ae/blog/the-impact-of-digital-marketing-on-consumer-behaviour/
Source2: https://digital-strategy.ec.europa.eu/en/library/how-do-online-platforms-shape-our-lives-and-businesses-brochure



Orga Nanage

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